"The Master Florist floral designer" is a free online educational resource for flower arrangers, floral designers, florists, wedding planners, floristry students, gardeners, beginners in flower arranging and you, if you want to learn the same methods florists use to produce contemporary and classic European designs. You can read the magazine in internet and SAVE ON YOUR HARD DISK. You can also view ARTICLES IN A PRINTING FORMAT. A real FLORISTRY ENCYCLOPEDIA AVAILABLE ONLINE FREE OF CHARGE.

BASIC All basics of floristry: Tools and Mechanics, Containers and Accessories; Classification, care and handling of vegetables; Cut flowers, Foliages and Pot plants by Botanical Name; Language of flowers; Design Principles and Elements; Techniques of flower arranging; Step-by-step instructions to create all kinds of arrangements with tutorials in Flash Animations.
IDEAS Flower arranging ideas with fresh, dried, silk flowers and pot plants. Trends and Reportages from International flower arrangement competitions, Floral demonstrations & workshops.
WEDDING Churches, Bouquet, Corsages, Car decorations, Locations and Buffet.
SYMPATHY Basic designs and advanced.
HOLIDAYS & OCCASIONS Classic and trendy arrangements for Holidays and Occasions.
POT ET FLEUR Cut flowers and Pot plants news.
GARDENING FOR CUT FLOWERS Home gardens: growing flowers to cut , but also ideas for designing and displaying potted gardens.
MARKETING Good marketing ideas.